Apr 13, 2012

Oprah Needs To Breakout Plan B

So, Oprah's OWN network has lost 150 million dollars, and her O magazine had a drop of 25.1% in ad sales. She has recently said that if she knew it was going to be this hard, she would have done something else. I am sure she will get the opportunity to do something else real soon.

I knew OWN wasn't going to fly when she launched shows featuring Ryan and Tatum O'Neil, as well as,  Sarah Ferguson aka Fergie, complaining about their lives, while regular folk are struggling to make ends meet. Moreover, who is checking for these people?

My advice is milk that Be-the-best-you-change-your-life tour thingy for what it is worth. You'll get to do what you do best. Sit and pontificate to a large gathering of folks. As for the magazine, move it to an online experience. Your soccer moms are Facebooking like crazy and tending to their online lives.

4 comments:

Bob said...

Or.......
....she could just go away like I've been asking her to do for years!

Mitchell is Moving said...

Good advice. She should have asked you in the first place.

Reneé said...

Exactly. She overestimated people's desire for watching self-renewal and personal growth shows.

Junior said...

The network should have started WHILE HER SHOW WAS STILL RUNNING. It's called free press and she flushed it down the toilet. But at this point, it would be best to pair with another network and just have "Oprah programming" that's not a whole network.

As for her magazine, it'll survive because it is very popular. Ad sales may be down, but they're down for almost every other magazine too.